![]() His production agency, Linus Media Group, which started out in his garage, now has more than 80 employees, and according to some reports, Sebastian has an estimated net worth of $50 million. The North Carolina-based star spares no expense with his wild antics: the average budget of a MrBeast video is between $1 million and $3.5 million.Ĭanadian YouTuber Linus Sebastian first founded his popular Linus Tech Tips channel in 2008, and today, just over a decade later, its 15.3 million subscribers can tune in to see reviews on products ranging from computer processors to nuclear fusion reactors as well as emerging technologies. Since then, he’s continued his trajectory in the vlogging sphere with a number of crazy stunts that continue to reel in subscribers, such as building a real-life Willy Wonka factory to promote his Feastables chocolate bars (a gimmick that attracted 37 million views in three days), as well as a $456,000 real-life Squid Game experiment, and the courageous confinement of being buried alive for 50 hours. Five years later, MrBeast cracked the YouTube code when a video of him counting to 100,000 went viral, catapulting him into YouTuber fame. These are some staggering numbers for a guy who started uploading arbitrary content, such as filming himself playing computer games on the platform back in 2012. He’s got four additional channels, which collectively have more than 86 million subscribers, and Forbes currently estimates his net worth at around $500 million. Famed for his costly stunts and cash-prize giveaways, he boasts a whopping 116 million (and counting) subscriber tally for his main MrBeast channel which led to him earning $54 million in 2021. MRBEASTĪt just 24 years old, MrBeast (real name Jimmy Donaldson) has become the most-subscribed individual and highest-paid YouTuber ever to have launched off the platform. For the older generation who might be unfamiliar with consuming content on YouTube, it’s a hard concept to grapple with, but there’s no doubt about it: YouTubers are changing the game of content creation in a way we could have never foreseen. These are savvy entrepreneurs with loyal fan bases who successfully monetize their endeavors in a way never seen before. Now, we're coming back for more ads to stream our favorite shows for less.To illustrate this, we’ve handpicked seven of the most disruptive and dynamic YouTube talents making waves on the platform. We escaped television programs to streaming platforms to avoid the ad breaks. While it's nice to get some content for free for a change, it does feel a bit like we've come full circle. This ad-supported model will likely stick around for a while as YouTube gives it a trial run. Whether YouTube plans to one day become a subscription service the likes of Netflix is difficult to say, but it's very unlikely. On the other hand, YouTube's competitors are also branching out, seeing as TikTok has recently extended the maximum video length to a whopping 10 minutes. It requires being able to appeal to different demographics and provide all kinds of content as opposed to focusing on just one type of creativity. ![]() With Netflix, Peacock, and other such platforms on one end, and Instagram, TikTok, and similar social media apps on the other, YouTube is trying to fit in with the crowd on both sides, which is no easy feat. Right now, it's hard not to feel that YouTube may be split in half.
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